From Manuscript to Marketplace: Celebrating the Launch of Waking Up in the South

At The Marketing Company, we love helping clients share their stories with the world. Today, we’re proud to spotlight one of our own Brooke Coleman whose debut book, Waking Up in the South, officially launched on Amazon on August 2, 2025.

This memoir-meets-manifestation guide is a deeply personal project, blending Brooke’s storytelling with practical journal prompts and soulful insights. The result? A book that guides readers through unlearning inherited beliefs, reconnecting with their authentic selves, and manifesting a life that truly feels like home.

A Launch Story Rooted in Strategy

The release of Waking Up in the South wasn’t just a creative achievement—it was a case study in strategic book marketing. From building early awareness through social media teasers to optimizing Amazon listings for search visibility, every step was intentional. The marketing plan included:

• Pre-launch buzz via Instagram and email newsletters

• SEO-friendly book description optimized for Amazon search

• Press outreach to niche blogs in memoir, self-help, and Southern culture spaces

• Content marketing through first-person blog posts and interviews

• Cross-channel promotion to ensure consistent messaging across platforms

Why This Book Resonates

In today’s crowded self-help market, authenticity stands out. Waking Up in the South offers more than advice it offers lived experience, cultural depth, and an interactive path for personal transformation. Its mix of memoir and manifestation tools allows it to connect with both emotional and action-oriented readers.

A Reminder for All Creators

Brooke’s launch is proof that even in an oversaturated marketplace, you can make an impact when you:

1. Lead with authenticity

2. Know your target audience

3. Integrate your personal brand into your marketing strategy

4. Leverage multiple channels for maximum visibility

   
   

Where to Find the Book

Waking Up in the South is now available worldwide on Amazon in print and Kindle editions.

Amazon Link: Waking Up in the South by Brooke Coleman

Congratulations, Brooke, on both the creative achievement and the strategic execution behind your launch. We’re inspired—and we hope this encourages other authors, entrepreneurs, and creators to bring their own projects to life with both passion and a plan.