All Posts

Leadership, Load, and What a Workspace Reveals About What Leaders Carry When leaders experience mental blocks, sustained stress, or financial pressure, their environments often reflect that internal weight long before it appears in reports or conversations. Offices tend to carry the same heaviness that leaders are carrying internally. Debt, uncertainty, and unresolved decision-making rarely remain contained in the mind. They spill into physical and digital spaces. Desks becom

Digital marketing budgets are evolving faster than most business owners realize, yet many small businesses treat them as an afterthought. In my work, in the marketing circles I follow, and in the clients I advise, I see the same pattern over and over again: a scarcity-based digital budget is not a strategy. It is a guaranteed limitation. You cannot shrink your way into expansion. You cannot market from fear and expect abundance. You cannot play small digitally and expect to

If you’re like most business owners, you’ve been told that success is measured by growth. More clients, more revenue, more team members, more everything. And while growth is important, it’s exciting, validating, and often necessary, it’s not the same as scale . In fact, confusing the two can lead a thriving business straight into burnout, inefficiency, and long-term decline. Let’s cut through the noise and talk about what these terms really mean, why one leads to lasting suc

Small businesses are the heartbeat of every community. They create jobs, circulate money locally, and add the character and creativity that make a city feel alive. Yet many small businesses struggle to survive. The reasons are layered, but one of the biggest is often overlooked: a lack of true alignment and mutual respect among small business owners themselves. The Hard Truth: Supporting Small Often Stops at Words When people say they support small businesses, they often mean

In a world where every business is trying to be the loudest voice in the room, the brands that stand out aren’t the ones shouting the most they’re the ones that actually listen. Marketing is often mistaken for a megaphone: a way to push messages out, to grab attention, to sell. But true marketing the kind that builds trust, loyalty, and community starts with something quieter and far more powerful - listening. At The Marketing Company , we’ve seen firsthand how the most effec

Good marketing should feel like a connection. It should make a client feel seen, not sold to.

Karma in business is simple: what you put out is what you get back. Too often, sales and marketing are treated like a numbers game, pushing transactions, chasing clicks, and squeezing out conversions. People are not spreadsheets. Customers can feel when they are being reduced to a dollar sign, and that energy creates resistance. When you approach business from a place of purpose, gratitude, and alignment, everything shifts. The energy changes. People do not just buy from you,

In a digital space crowded with messages and ads, the most successful brands don't just shout the loudest, they connect the deepest. That’s where marketing psychology comes in. It’s not about manipulation. It’s about understanding the fundamental human drivers that influence decisions and building marketing strategies that resonate on a subconscious level. Marketing psychology leverages principles of human behavior to create messages that feel personal, urgent, and authentic.

At The Marketing Company, we love helping clients share their stories with the world. Today, we’re proud to spotlight one of our own...

The Marketing Company offers full-circle digital marketing. These campaigns don’t just generate leads; they ensure those leads convert into sales.

I still remember my first professional job fresh out of dental assisting school. It wasn’t just any dental office though. It was part of...

Why is my marketing not working

The marketing industry is full of flash — shiny websites, sleek promises, and lots of buzzwords. Unfortunately, behind the curtain, it’s...

Marketing isn’t just about advertising—it’s about timing, awareness, and honoring the natural flow of growth. At The Marketing Company,...

The Right Side of Marketing: The Power of Neuropsychology and Rewiring Old Beliefs Leadership can be both rewarding and isolating....

Are Billboards Really Working for You? The Psychology Behind Brand Awareness and Visibility

My marketing team posted this visual on our IG today. It perfectly captures the essence of B2B marketing. It's a double-edged sword:...